News & Analysis on Cosmetics Innovation01-May-2025
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TOP HEADLINES
Krave Beauty launches upgraded version of ‘cult-favourite’ sunscreen in SEA and UK
K-beauty brand Krave Beauty has released an improved version of its “cult-favourite” sunscreen in South East Asia (SEA) and the UK, which it claims to offer higher sun protection and more seamless application.... Read more
Sunscreen stockpile: K-beauty expected to stay competitive in US despite price hike fears
South Korea-made sunscreens are among the imported products that US consumers have been stockpiling since the Trump tariffs were announced, but K-beauty is expected to retain its competitive edge in the market even with price hikes.... Read more
Almost 75% of respondents believe self-confidence is linked to overall well-being
Data from a global survey by Merz Aesthetics underscores shifting consumer attitudes toward aesthetics, self-care, and product expectations.... Read more
How beauty brands can leverage social commerce as TikTok fuels sales
Asia is at the forefront of the social commerce trend, and beauty brands need to adapt as social media platforms replace search engines for product discovery.... Read more
FaceAnne aims to meet needs of Malaysian consumers through ‘cooling’ skin care
Malaysian skin care brand FaceAnne has recently debuted in the local market with products that cater specifically to the needs of Malaysian consumers, including formulations with a cooling effect for the hot climate.... Read more
Skin science: Latest stories on cosmetics science and formulation
We dive into our latest stories on formulation and science, featuring L’Oréal’s natural solution for acne, and the skin care potential of a marine-derived compound, rice fermentation products, Lebanese grape seed extract, and tree peony callus extract.... Read more
Oribe taps into trichology expertise for scalp care, thinning hair solutions
Kao-owned luxury hair care brand Oribe has tapped into trichology expertise to expand its scalp care range targeting thinning hair, which it says is an unmet consumer need.... Read more
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EDITOR'S CHOICE
Tariff crisis: Initial disruptions significant, but recovery tends to be swift – analyst
While the recently announced US tariffs will pose notable challenges for both Chinese exporters and American cosmetics firms operating in China, they may catalyse important shifts in strategy, competitiveness, and consumer preference, says an analyst.... Read more
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